This Day in Baseball History.

Ten Cent Beer Night was an ill-fated promotion held by the American
League's Cleveland Indians during a game against the Texas Rangers at
Cleveland Municipal Stadium on June 4, 1974.

The idea behind the promotion was to offer as many eight-ounce (237
mL) cups of Stroh's beer as the fans could drink for just 10¢ apiece,
thus increasing ticket sales. However, the stunt also had the effect
of slowly turning the calm and orderly baseball fans into a rowdy and
raucous crowd devoid of inhibition. Ultimately, the game was forfeited
to Texas on the orders of home plate umpire Nestor Chylak because of
the crowd's uncontrollable rowdiness, and because the game could not
be resumed in a timely manner.

http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night

Padredog wrote:
> Ten Cent Beer Night was an ill-fated promotion held by the American
> League's Cleveland Indians during a game against the Texas Rangers at
> Cleveland Municipal Stadium on June 4, 1974.
>
> The idea behind the promotion was to offer as many eight-ounce (237
> mL) cups of Stroh's beer as the fans could drink for just 10¢ apiece,
> thus increasing ticket sales. However, the stunt also had the effect
> of slowly turning the calm and orderly baseball fans into a rowdy and
> raucous crowd devoid of inhibition. Ultimately, the game was forfeited
> to Texas on the orders of home plate umpire Nestor Chylak because of
> the crowd's uncontrollable rowdiness, and because the game could not
> be resumed in a timely manner.
>
> http://en.wikipedia.org/wiki/Ten_Cent_Beer_Night

Unless Bill Gates shows up & buys for everybody, that will never happen at
Petco. : )

Go Pads !